No doubt the unmatched beauty of the geography and the vast array of outdoor activities should, in theory, make it easy. Reputation as an outdoor recreational mecca. The Lake Tahoe and Reno communities are mired in an arduous transition as they attempt to swing the spotlight toward the area’s other well-deserved With casino floor revenues declining in a seemingly irreversible trend, gaming is becoming an afterthought for Tahoe casinos, a “by the way, we also have gaming” addendum to the conversation. Kennedy and Marilyn Monroe is no longer the centerpiece of their pitch. For those who market Lake Tahoe, gaming and the high-class revelry that signified Lake Tahoe in the time of Frank Sinatra, John F. That era has disappeared like last year’s snowpack. Politicians, businessmen, singers and moviemakers mingled with those desperately bent on becoming part of the vanity fair. Particularly in the second half of the twentieth century, the casinos were a place to be seen, a place where luminaries from the entertainment universe rubbed shoulders with glamour-hungry mobsters at the blackjack table. The legend of Lake Tahoe rests largely upon the gold-steeped images of its past, when the affluent mixed a predilection for the good life with a penchant for games of chance. With gaming’s decline, Tahoe’s casino resorts head in a new direction
